Nanamica
An everyday wardrobe where understated silhouettes meet technical fabrics. Nanamica develops a “Sports & Utility” approach designed as much for the city as for the elements.
AURA EDIT — JAPAN
Japanese menswear, built on precision and function
From technical outerwear to relaxed tailoring, Japan has developed a distinctive approach to menswear: carefully chosen fabrics, considered cuts and constant attention to how clothes are actually worn.
At AURA, we select Japanese brands that bring heritage, innovation and everyday wear into the same conversation. Nanamica, Goldwin, Kamakura Shirts and Comme des Garçons SHIRT each offer their own interpretation of contemporary menswear.
AURA SELECTED
Four perspectives on Japanese menswear
Outdoor, Ivy League, technical fabrics or experimentation: our selection brings together four distinct approaches to contemporary Japanese clothing.
Goldwin
Rooted in Japanese sport and outdoor culture, Goldwin combines functionality, comfort and precise construction in pieces that move naturally from the mountains to the city.
Kamakura Shirts
Founded in Kamakura in 1993, the brand places the shirt at the heart of the men's wardrobe and continues a Japanese tradition closely tied to American Ivy style.
Comme des Garçons SHIRT
With CDG SHIRT, the shirt becomes a field for experimentation: colour, volume, pattern and unexpected construction subvert the classic codes of menswear.
JAPANESE DESIGN
Explore all brands
Why does Japanese menswear stand apart?
Talking about “Japanese fashion” as a single style would be too simplistic. The brands brought together at AURA come from very different worlds.
Some draw from outdoor clothing and performance. Others continue the tradition of shirting and American Ivy style. Others still use the most classic pieces of the wardrobe as a ground for experimentation.
What connects them more deeply is the way they approach the product itself. Fabric, cut, function and construction details can matter just as much as appearance.
At Nanamica, this comes through in the meeting of everyday clothing and functional fabrics. Goldwin draws on a sporting and technical heritage. Kamakura Shirts continues a Japanese culture of shirtmaking. Comme des Garçons SHIRT prefers to subvert and reconstruct familiar codes.
AURA SELECTION
Our current Japanese selection
A selection of pieces from Nanamica, Goldwin, Kamakura Shirts and Comme des Garçons SHIRT, spanning technical outerwear, shirts, trousers and everyday essentials.
AURA GUIDE
Frequently asked questions about Japanese menswear brands
A few pointers to better understand the Japanese brands available at AURA, their different approaches to menswear and how to choose the pieces that best suit your style.
Which Japanese menswear brands does AURA carry?
AURA's selection includes Nanamica, Goldwin, Kamakura Shirts and Comme des Garçons SHIRT. Each brand offers a different perspective on Japanese menswear, from technical clothing and Ivy shirts to outdoor pieces and more experimental design.
What is the difference between Nanamica and Goldwin?
Nanamica builds an understated everyday wardrobe enriched with technical and functional fabrics. Goldwin has a heritage more directly rooted in sport and the outdoors, with a stronger focus on performance, movement and protection.
What is Ametora?
Ametora describes the way Japan adopted and then reinterpreted traditional American clothing. Oxford button-down shirts, chinos, denim, loafers and Ivy League influences are among its defining elements.
Do Japanese brands run small?
Not necessarily. Sizing depends mainly on the brand, the model and the cut. Some Japanese pieces are very generous, while others are more fitted. It is always best to check the measurements and size guide on each product page.
Why do Japanese brands place so much emphasis on fabric?
Many Japanese labels approach clothing through the fabric itself: Oxford cloth, moleskin, denim, poplin or technical textiles. Fabric directly influences comfort, drape, durability and how a garment performs in everyday use.
Which Japanese brand should I choose for an Ivy or more classic style?
Kamakura Shirts is particularly well suited to this style, thanks to its Oxford button-down shirts and its heritage closely linked to Japanese Ivy culture.