The New Originals

Born in Amsterdam, The New Originals pushes the boundaries between culture, creativity and self-expression.
Initially a creative collective, the brand was shaped between music, design and fashion, before becoming a label in its own right in 2015.

Its emblem "the 9 points of a visual enigma" embodies its mantra: think out of the box .
Each piece celebrates boldness, independence and the power of new ideas.
The New Originals is a uniform for curious minds.