Power Goods: Heavyweight Organic Cotton Basics, Fabric Weights and Size Guide

Power Goods is a British label making heavyweight basics in organic cotton: T-shirts, hoodies, sweatshirts and rugby shirts built to last, at a fair price. This guide explains where the brand comes from, what its fabric weights mean (350 gsm, 16 oz), where its pieces are made and how to choose your size using its official charts, converted into centimetres. The full selection is in the Power Goods collection.

Power Goods: where does the brand come from?

The brand says it was born of a simple frustration: heavyweight basics were either overpriced or poorly made. Its aim is to offer solid, well-constructed ones at a fair price, to wear at work as much as at the weekend. Its signature fits in one line: heavyweight basics, in organic cotton, at an honest price.

Power Goods is linked to Blacksmith Store, a British workwear shop: its returns address is Blacksmith Store's, and the articles on its blog are signed by Blacksmith Store. According to the specialist press, it was launched by Tom Chudley, founder of Blacksmith Store and the Service Works label, with members of his team. A former chef, he worked for Billionaire Boys Club and Maharishi before creating his own brands. The brand does not give a founding year.

Fabric weights: what do 350 gsm and 16 oz mean?

Fabric weight tells you how heavy the cloth is: the higher it is, the thicker the piece, the better it holds its shape and the longer it lasts. Power Goods states its weights either in grams per square metre or in ounces: 16 oz per square yard is roughly 540 gsm.

Weights and fabrics as stated by Power Goods.

The Power Goods pieces

The T-shirts: Super Weight and Archive

The Super Weight T-Shirt is the heaviest in the range, at 350 gsm. Its reinforced collar is designed to keep its round shape, and the brand describes the fit as "not too boxy, not too slim". The Archive T-Shirt, at 250 gsm, is lighter, with a vintage-inspired neckline: it is the everyday T-shirt, to wear on its own in summer or under a shirt.

The Thermal Waffle

The Thermal Waffle Long Sleeve Tee is a long sleeve in 300 gsm waffle knit, with ribbed cuffs. The honeycomb knit traps air: it is a base layer for the transitional seasons, or a piece to wear on its own.

The Super Weights: hoodie, crewneck and rugby

The three Super Weight pieces share the same 16 oz brushed fleece, ribbed side panels, and elasticated cuffs and hem. The hoodie has a drawstring hood, the crewneck is the crew neck sweatshirt, and the rugby takes the rugby shirt with a two-button collar. The 16 oz Super Weight range was introduced as new for autumn-winter 2023.

Where are Power Goods clothes made?

Power Goods says it sources from several countries, including the USA, India and China, and states that all its GOTS certified products are made in India. That covers the Archive, the Waffle and the three 16 oz Super Weights. The GOTS label (Global Organic Textile Standard) certifies both that the fibre is organic and the textile processing chain. The brand does not say where its cotton is grown.

How does Power Goods fit?

Power Goods publishes one chart per style, in inches, measured flat. We have converted it into centimetres (1 inch = 2.54 cm); values are rounded to the millimetre. The brand gives no advice such as "size up" for these styles: start from your usual size and compare with a garment you like, laid flat.

Super Weight T-Shirt and Archive T-Shirt

Thermal Waffle Long Sleeve Tee

The Waffle uses the same body measurements as the T-shirts. The brand does not publish its sleeve length.

Super Weight Hoodie, Crewneck and Rugby

Official Power Goods charts, converted into centimetres by us. In the same size, the three Super Weights are roomier than the T-shirts: in M, 58.4 cm across the chest laid flat against 54.6 cm, and above all 53.3 cm across the shoulders against 47 cm. In the brand's photos, the model is 175 cm tall and wears an M in the hoodie and the crewneck.

For care, the brand publishes no instructions: follow the label on each piece.

For another way of wearing volume, see our Kappy Design guide. For smarter European basics, see our Another Aspect guide.

Power Goods: the details

Brand: Power Goods, a British label linked to Blacksmith Store.

Fabrics: organic cotton; GOTS certification on the Archive, the Waffle and the 16 oz Super Weights.

Made in: India for GOTS certified products.

Weights: from 250 gsm (Archive) to 16 oz (Super Weight).

Sizes: S to XXL, official charts in inches.

Prices at AURA: from €35 (Archive T-Shirt) to €99 (Super Weight Hoodie and Rugby).

Discover Power Goods at AURA

Power Goods is available in our Rennes store, at 2 rue Châteaurenault, and online with delivery across France and Europe. In store, you can feel the difference in weight for yourself, from the Archive T-shirt to the 16 oz hoodie.

Shop the full Power Goods selection →

Power Goods: frequently asked questions

What kind of brand is Power Goods?

A British label making heavyweight basics in organic cotton, linked to the Blacksmith Store shop. According to the press, it was launched by Tom Chudley, founder of Service Works.

How heavy is the Super Weight T-Shirt?

350 gsm. The Archive T-Shirt is 250 gsm and the Thermal Waffle 300 gsm. The Super Weight hoodies, crewnecks and rugbys are in 16 oz fleece, roughly 540 gsm.

Does Power Goods run large?

The brand gives no sizing advice. In the same size, the Super Weights are roomier than the T-shirts, especially across the shoulders. Its 175 cm model wears an M in the hoodie and the crewneck.

Where are Power Goods clothes made?

The brand states that all its GOTS certified products are made in India, which covers the Archive, the Waffle and the 16 oz Super Weights.

Where can I buy Power Goods in France?

At AURA in Rennes, in store at 2 rue Châteaurenault and online at aura-estore.com, with delivery across France and Europe.