Chaussure de trail Veja Harpie Trail AeroShell Full Black, vue de profil
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Chaussure de trail Veja Harpie Trail AeroShell Full Black, vue de profil
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Founded 2004
Origin Paris, France
Founder(s) Sébastien Kopp and François-Ghislain Morillion
Why Aura selected it
Veja is a French sneaker brand founded in Paris in 2004 by Sébastien Kopp and François-Ghislain Morillion. The name means "look" in Portuguese, an invitation to see what lies behind a product.
Before launching the brand, the two founders travelled the world to study production conditions in the footwear industry. Veja uses organic cotton grown in Brazil and Peru through fair-trade supply chains, wild rubber harvested in the Amazon by seringueiros, and materials recycled from plastic bottles. The sneakers are produced in Brazil and Portugal, in factories that respect workers' rights.
The brand made a radical choice: zero advertising. The entire budget usually devoted to marketing is reinvested in raw materials, production and paying producers. Available in Rennes at Aura Store and on our online shop.
Veja
Veja
Veja

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