By culture for culture
September 27, 2025
Manolis and François decided to take the plunge and open a multi-brand men's concept store in Rennes. After long hours of reflection and driven by the desire to change things, the project was born under the name Aura Store, a nod to Manolis' Greek origins, where Aura means "new era."
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TDRA, artistic director
A few weeks after the launch, the adventure takes on a new dimension with the arrival of Titouan Fournel, alias TDRA.
A close friend of the duo and a talented art director, he brings his eye, ideas, and creative energy. From logos to photos and graphics, he shapes Aura's visual identity and helps give the project its unique universe.
By culture for culture
March 15, 2025
After months of work, sometimes difficult choices and numerous adjustments, Aura Store finally opens its doors at 2 Rue Château-Renault, 35000 Rennes.
To mark this moment, the team naturally organizes a housewarming party, surrounded by their loved ones and the Friends & Family community.
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Live session 001
On July 26, 2025, Aura begins a new chapter with the launch of LIVE SESSIONS.
In collaboration with L'Ulteam in Saint-Lunaire for the first opus, the concept was born: events designed to celebrate musical culture and highlight the artists who bring it to life. Moments of sharing, live performance and celebration, where music and conviviality meet.
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FW25 Launch
For the launch of the Fall/Winter 25 season, Aura Store is taking a new step by producing its very first short film.
Designed in a scripted and offbeat way, it humorously recounts the behind-the-scenes of a season launch and our way of working internally. Three formats were born: a long video on YouTube, a short format for Instagram and a fun vlog to reveal the behind-the-scenes of a shoot.
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FALL-WINTER 25 LOOKBOOK
While shooting the short film, we took advantage of the energy of the moment to create the Fall/Winter 25 lookbook. The idea: to preserve the authenticity of a shoot, but this time through photos.
Like every season at Aura Store, this lookbook is unveiled on Instagram, but also published in book format, available exclusively in store at 2 Rue Château-Renault, 35000 Rennes.
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Live Session 002
On September 6, 2025, Aura continues its musical adventure with LIVE SESSION 002, this time in collaboration with Le Spot, a Rennes atmosphere bar.
For this second opus, we chose a more dance-oriented approach, designed to thrill the audience and convey all the strength and emotion of the artists.