AURA EDIT — SCANDINAVIA

Scandinavian menswear, understated and material-led

Scandinavian menswear is about more than minimalism. In Copenhagen and Stockholm, a new generation of brands is working with precise cuts, carefully chosen fabrics and clothes designed to last beyond a single season.

At AURA, our selection brings together Another Aspect, mfpen, Vous Décidez and SOCKSSS: four labels, each offering its own perspective on Scandinavian menswear, from relaxed tailoring and contemporary essentials to responsible materials and everyday accessories.

AURA SELECTED

Four perspectives on Scandinavian menswear

Copenhagen and Stockholm are home to some of the most interesting names in independent menswear today. We have selected four brands, each with its own approach to cut, fabric and function.

Why Scandinavian menswear goes beyond minimalism
SCANDINAVIAN DESIGN

Why Scandinavian menswear goes beyond minimalism

Scandinavian design is often reduced to a few words: restraint, simplicity, minimalism. Yet the contemporary wardrobe coming out of the Nordics is far richer than that.

At Another Aspect, it comes down to balanced proportions, fabrics chosen to last and a desire to build a coherent wardrobe rather than a succession of trends.

mfpen starts from the codes of tailoring and utility clothing, then loosens them, shifts the proportions and creates more natural silhouettes.

Vous Décidez works around core pieces that return and evolve from one collection to the next, while SOCKSSS treats accessories as a space for exploring fabric, colour and detail.

What connects these brands is not a shared aesthetic uniform, but a certain way of thinking about clothes: little done purely for effect, real attention to fabric and cut, and to the way a piece fits into everyday life.

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AURA SELECTION

Our current Scandinavian selection

Shirts, trousers, knitwear, relaxed tailoring and accessories: a selection of pieces from Copenhagen and Stockholm, chosen for their cut, their fabric and how naturally they fit into everyday life.

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AURA GUIDE

Frequently asked questions about Scandinavian menswear brands

A few pointers to help you understand the Nordic brands available at AURA and their different approaches to menswear.

Which Scandinavian menswear brands does AURA carry?

AURA's selection includes Another Aspect, mfpen and Vous Décidez, three brands based in Copenhagen, as well as SOCKSSS from Stockholm. Together, they cover everyday essentials, contemporary tailoring, reworked workwear and accessories.

What defines Scandinavian menswear?

There is no single Scandinavian style. Contemporary Nordic menswear is often characterised by clean lines, considered cuts, an easy-to-wear colour palette and particular attention to fabrics and functionality.

What is the difference between Another Aspect and mfpen?

Another Aspect focuses primarily on enduring menswear essentials and a coherent everyday wardrobe. mfpen takes a more deconstructed approach to tailoring and workwear, often working with more pronounced volumes and proportions.

Which Danish menswear brands are available at AURA?

Another Aspect, mfpen and Vous Décidez are all based in Copenhagen. They represent different sides of contemporary Danish menswear, from understated essentials to more experimental tailoring.

Do Scandinavian brands use more responsible materials?

Some brands in our selection place particular importance on recycled, organic or deadstock materials. This is notably the case with Another Aspect and Vous Décidez, although fabric composition should always be checked product by product.

Where can I buy Scandinavian menswear brands in France?

AURA offers a selection of Scandinavian menswear brands online at aura-estore.com and in our store in Rennes, including Another Aspect, mfpen, Vous Décidez and SOCKSSS, depending on the collection and availability.

AURA SELECTED

Explore our Scandinavian selection

From Copenhagen essentials to Stockholm accessories, discover pieces chosen for their cut, their fabric and the way they carry through the seasons.

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