Goodies Sportive x Aura: 50 raw denim sets, made to be worn until they become your own
A trucker jacket and wide-leg trousers in raw denim, marked with the logo and left untreated, in 50 sets. Each piece evolves with the person who wears it.
On 25 April 2026, Aura Store and Goodies Sportive released their collaboration: a trucker jacket and wide-leg trousers in indigo raw denim, carrying the Aura logo, in 50 sets. The denim is neither washed nor sanforised: it moves, it marks, and after a few months no two sets look alike.
That was the idea. Here is why.
Why Goodies Sportive?
Goodies Sportive has been part of the Aura selection since day one. The label revisits sportswear and streetwear classics with a real feel for fabric: heavyweight tees, knitwear, denim.
For this collaboration, the aim was to work on an iconic Goodies piece, but in the most community-minded way possible. Not just another product: something each owner ends up making their own.
Raw denim, or why every piece becomes unique
Both pieces are in indigo raw denim, unwashed and unsanforised. In other words, the fabric has had no treatment after weaving: no wash, no stabilising.
The result: the fabric moves a lot. It relaxes at stress points, creases where it folds and fades where it rubs. Depending on who wears it, their build and their habits, it looks completely different after a few months.
We applied the logo to the jackets and trousers without treating them, precisely for that reason. The story of Aura, and Aura itself, can be seen and felt in a thousand different ways. Everyone who owns this set becomes part of it: the denim keeps a record of the person wearing it.
The pieces
Raw Denim Trucker Jacket Indigo x Aura: trucker jacket in unwashed indigo raw denim, boxy fit. 100% cotton.
Raw Denim Wide Leg Pants x Aura: wide-leg trousers in indigo raw denim. 100% cotton.
Two accessories complete the collaboration: a Goodies Sportive x Aura water bottle and keyring.
Our advice: unsanforised raw denim starts out stiff, then softens over time. Wait as long as you can before the first wash to let the marks set in. The size guide is on each product page.
25 April 2026: pop-up and after-party
The release took place on Saturday 25 April 2026, with a launch pop-up at the store, 2 rue Châteaurenault, followed by an after-party at Le Spot, the Rennes bar where we had already held Live Session 002.
DJ set, food, drinks, and the collaboration pieces available for the very first time. The same day, the set went live online on aura-estore.com.
Goodies Sportive x Aura: the details
Collaboration: Goodies Sportive x Aura.
Pieces: trucker jacket and wide-leg trousers, plus a water bottle and a keyring.
Fabric: 100% cotton, indigo raw denim, unwashed, unsanforised.
Edition: 50 sets.
Release: 25 April 2026, in store and online, with a launch pop-up and an after-party at Le Spot.
Why we made it: so that an iconic Goodies piece becomes, over time, the wearer’s own.
Find Goodies Sportive x Aura
The collaboration pieces are available at Aura Store, in our Rennes store and on the e-store, while stocks last.
Raw Denim Trucker Jacket Indigo x Aura →
Raw Denim Wide Leg Pants x Aura →
Goodies Sportive x Aura water bottle →
Goodies Sportive x Aura keyring →
See the Aura x Goodies Sportive collection →
Discover the Goodies Sportive selection at Aura →
Frequently asked questions about Goodies Sportive x Aura
What is the Goodies Sportive x Aura collaboration?
A trucker jacket and wide-leg trousers in indigo raw denim, carrying the Aura logo, produced in 50 sets with Goodies Sportive and released on 25 April 2026. Two accessories (a water bottle and a keyring) complete the collaboration.
What does “unsanforised” mean?
Sanforisation is a treatment that stabilises the fabric before it is made up, to limit shrinkage. Unsanforised denim, like the fabric used in this collaboration, has not been through this treatment: it moves more with wear and washing, and fades in its own unique way.
How should I care for raw denim?
As little as possible. Wear it for a long time before the first wash, then wash it cold, inside out, and never tumble dry. That is what lets the wear marks take shape.
Where can I buy Goodies Sportive x Aura?
Only at Aura Store, in the Rennes store and on aura-estore.com, subject to availability. Delivery to France and across Europe.
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