CATNA TEE - Red THE NEW ORIGINALS - vue de face portée
1 / 4
CATNA TEE - Red THE NEW ORIGINALS - vue de face portée
1 4
Founded 2015 (the project has existed since 2011 as a blog and collective)
Origin Amsterdam, Netherlands
Founder(s) Rizky Lasahido, Maru Asmellash and Eben Badu
Why Aura selected it
The New Originals is a Dutch streetwear label founded in Amsterdam in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu.
The project began in 2011 as a blog and collective rooted in music, design and Amsterdam nightlife, before becoming a brand in its own right.
Their motto, "Creatives Are The New Athletes", says it all: making technical, high-performance clothing for everyday creatives.
The nine-dot logo, taken from a famous logic puzzle, symbolises their philosophy of thinking outside the box.
The collections combine minimalist silhouettes, graphic details and a strong multicultural identity, fed by art, music and urban cultures. Available in Rennes at Aura Store and on our online shop.
The New Originals
The New Originals
The New Originals

Wear it with

A silhouette built around this piece.

Building the silhouette

Same collection

Discover more pieces from The New Original.

Loading more from the brand